I have been thinking a lot about my existing designs lately and the lack of steady sales. I love what I do, but I also have to be realistic in terms of what sells and doesn't sell.
After much thought we have decided, instead of opening a new shop, we'll use our existing shop for our new concept. This will make the transition much easier for us and for our customers. We'll take a chance and see how it goes! The new concept, like I have talked about before, will include many more affordable items, some with pre-made components in combination with my own handcrafted sterling silver parts. I will of course still make larger bezel set items as I have in the shop right now, as well as some hand cast pieces, but on a lower scale.
This will also give us the chance to gain more of a following here in Scandinavia where fashion jewelry is a total hit.
I'm super stoked about this new venture and can't wait to show you new designs. I really hope you will be as excited as we are!
I am hoping to have some of my new work in the shop sometime this weekend! Stay tuned for picture updates here on the blog and on the Facebook fan page.
Thanks for reading!